Team Members

CEO of Harchelroad Motors, Inc. & Sales Manager – Imperial

Born and raised in Wauneta Nebraska to Gene and Wilva Harchelroad , Sid is the second oldest of three siblings. During his teen years Sid became the competitive person he is today because of his involvement in sports. Sid enjoyed playing hard on the Football Field, Basketball Court, and also ran faster than a speeding bullet down the track. Sports led Sid to Chadron State College where he played Football and ran Track for the Eagles.

Sid credits his involvement in sports for his success today and knows without the opportunities he was given he wouldn’t be where he is today. Sid has been with Harchelroad Motors for over 31 years and plans to be here much longer. His love for Corvettes has grown over the years as Sid continues to be one of the top Corvette salesmen in the Country. Talk with Sid about the Corvette brand and you’ll quickly see why he loves them so much.

President of Harchelroad Motors, Inc. & Sales Manager at Wauneta location

Brian Harchelroad was born in Wauneta Nebraska to Gene and Wilva Harchelroad. Brian is the youngest of three siblings and grew up around Chevrolet’s and Massey Ferguson Farm Equipment. Just like his older brother, Brian has always been very competitive. Brian also shared a love for sports and was very talented on the field, the court, and the track. His love of Football led him to the University of Nebraska at Lincoln where he played four years under Tom Osborne for the Nebraska Cornhuskers.

After college Brian found his way home and joined his father Gene and brother Sid in the family business. Brian and his brother Sid are the third generation of Harchelroads’ to sell automobiles and farm equipment. Brian is ready to serve you and make sure you have the best experience possible while at Harchelroad Motors. Find Brian at our Wauneta location.

Sales Consultant – Imperial

Brad grew up in Imperial Nebraska, so its safe to say he knows the area, the people, and what he is doing. Brad spent 8 years in the Navy and was stationed in Puerto Rico. Brad started with Harchelroad Motors 19 years ago as our Parts Manager at the Imperial location. He then transitioned in automotive sales after two years in the Parts Department.

Brad has been married for 23 years and has two children. He enjoys selling vehicles, playing golf, and relaxing with friends. Brad is very knowledgeable about vehicles and feels that his most important thing to do at Harchelroad Motors is take care of customers.

Office Manager – Imperial

Karen has been with Harchelroad Motors for over 9 years. Karen keeps track of all tickets, bills, and accounts recieveable. She also handles all paperwork for automotive deals. Karen grew up in Imperial and knows all of our customers by first name. Her customer service is top notch – always making sure things are done correctly!